The Internet isn't free. Any more than ITV is free.
You can get apparently free information (or free for a time as companies build up loyalty and traffic), you can search for things and people and friends.
If you're not paying for it, take care.
If you are paying for it, take even more care.
If you do a search, the fact that you've done it is saleable. Your identity has value - it is a commodity.
You may receive an e-mail saying "someone is searching for you, subscribe here to find out who". The Internet sells you out at both ends, the buyer and the bought.
Something is always being sold.
And if you're not paying the bill.... it's you.
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