There once was a magazine called Look In.
It wasn't a magazine about self-improvement. It was about TV.
And if this strikes any sort of chord it may be due to the irritatingly catchy theme tune during its relentless advertising campaigns.
But what does it mean to Look In?
Maybe it merits an introspective.
To 'look in' means to watch television.
At least in "our 'ouse".
And the reason I feel confident in that is not the crazy adverts but comes from my grandma and was the subject of much mimicry between me and, more particularly, my brother.
She would ask semi-frequently "Are you looking in?".
Meaning....are you going to watch some TV?
In its original form it may sound like a question from the existentialists?
Are you looking in? Are any of us really looking in? Etc etc.
A conundrum from the philosophers. A point of entry for the bloggers. One for Pamela Stephenson's Shrink Rap, maybe.
It's even a great subject for the nation's last religious nod - the Thought for the Day.
I can imagine some vicar, priest, rector, vector, whatever they are called asking his flock if at the end of a busy day if they should all perhaps "look in".
And then twittering something about where they should 'look in' : their soul maybe, their heart, their personal hurdles, ITV, whatever....
Maybe the vicar will look in.
He should.
Dawkins is on TV tonight.