Spin

I've been thinking about cheese for a while.

There was a good guy on the block in the 70s.

In the cheese triangle battle I mean.

While you were stocking up on Dairylea, there was a contender to the dismissive brand leader in the shadows.

A rival to Dairylea. 

A challenger.

It presented itself as an equal and rock-steady offering to take on the might of the Kraft Empire.

A Dandy to your Beano.

And I've finally tracked it down. 

St Ivel Gold Spinners.

It even had a tagline created by the king of advertising,  John Webster who has been credited as creating a soundtrack to many a childhood, in this case, mine.

"Gold Spinners, delicious cheese spread from St. Ivel. If you can peel it you can eat it, if you can eat it you'll love it…if you can peel it."

Now my favourite way of eating it was to actually nip off the top of the triangle and squeeze it out like an icing sugar piping bag.

Yes, there was a little cheese left in afterwards, but not so much that it would harm the environment or damage society.

Eventually Gold Spinners were swept aside by the almighty blue and yellow branding and slightly different taste of Dairylea. 

Educated at St Peter's School in York, Webster created the Smash Martians and the Honey Monster.

And he even did Cresta pop - It's Frothy Man.

Loved Cresta. And it was damn frothy!

If Gold Spinners did nothing else today, they introduced me to a timeless catalogue.