You hear this more and more in retailing - talk about the "offer".
The offer is what you sell.
Of course, in life, we sell ourselves to some degree or other.
We are our own offer.
Sometimes we are premium. Sometimes value.
Sometimes extra special. Sometimes extra tasty.
Sometimes we discount ourselves, or give ourselves away too cheaply.
Sometimes we are guaranteed.
Sometimes we break.
And we all need to remember to put a special on from time to time.
Or Bogof!
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