I'm not going to adopt a snow leopard.
And I'm not going to adopt a tiger.
We are told by the WWF that there are just 3200 tigers left in the world.
They want £3 a month from me to adopt one.
Now as I would not like to share my tiger (I would think such a concept would be a pretty dishonest scam), that marketing approach can only raise a maximum of £9600 per month.
My guess is that wouldn't cover a fraction of their television advertising budget.
What it could do however, is paid for some of the petrol for the Chief Executive's car.
And we can do more if we work together.
Because the World Wildlife Fund UK's Chief Executive earns over £140,000 per year. That's donations from you and I.
Well... you, mainly.
And at £3 per month, it will only take 3,889 of us, responding to their advertising campaigns and all working together, to pay his basic salary.
What you're doing is adopting a Chief Executive. (And no, you don't get your own).
Come on guys.. It is not even the donations of 4000 people.
He can't live on air!
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