What is it about Nike sponsorship? Tiger Woods, Lance Armstrong, Oscar Pistorius were all signed to the Just Do It brand.
Not only do Nike pick lousy role models, their fundamental philosophy doesn't stand up to rigour.
Just Don't Do It, might be a better fit.
Just Think About It First, would be even better.
It makes you wonder who supplied Jimmy Savile's tracksuits.
Fallen Sergeant Alex Murphy went on to be rebooted and reanimated as Robocop.
He had it right. From the lips of Robo himself....Think it over, Creep!
Come on, Nike Brand Development, you know where to find me.
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