Never underestimate the power of popular cultural reference.
It's what we are.
It's the brotherliness when we share an old joke, laugh at a story we already know the ending to, put on a film we've seen before.
It’s comfort.
It’s massage. It’s marshmallow.
It is reliable old software for an internal computer.
It’s a coat, an old friend, your first teddy bear.
It's me.
It's you.
It's us.
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