Spam email is a curse but they can be clever folks.
They make it sound so personal that it looks as though it could be written only for you.
There's been a lot in the news recently about elderly folk tricked by snail mail scammers into firmly believing they are big prize winners.
But email can be just as compelling.
It feels so personal.
It seems to be addressed directly to you by someone with personal knowledge of you.
I got one today.
It created the illusion of being tailor made for me yet undoubtedly was a message they thought might somehow have a wider appeal.
I later realised it was from someone with far more numbers in their email address than letters (not the sort of calibre of person I usually mix with).
It hit home so hard, I can remember the whole message.
Hello sexy, it said.
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